As senior designer at 160over90, I had the immense privilege of designing the brand identity for the NFL’s centennial with colleagues Justin Miller and Tim O'Donnell. We created several custom typefaces and collages, drawing from their archives of the preceding hundred years to create a fun, explosive brand to carry the league and its teams into the 21st century. This identity was then executed by the in-house NFL team throughout the following year in television series, fan experiences, and web pages honoring the milestone.