As Lead Designer of contemporary arts platform Philadelphia Contemporary, I created materials for the growing organization’s exhibitions, print pieces, website, social media content, merchandise, and internal projects. Through collaboration with artists, curators, local activists, and creative partners, I expanded brand affinity with digital and print strategies to promote the mission and drove exhibition traffic through distinctive identities for each event. The organization’s unique position as a free-standing platform lends itself to unprecedented community partnerships, breaking boundaries in an era of critical museum transparency and transformation.