I designed an imagined campaign for a subscription box concept for Urban Outfitters. The exercise took a deep dive into millennial and Gen-Z women and their affinity for direct-to-consumer experiences and personally-curated content. The art direction and palette expressed an effortless vibe with just enough edge, and the concept was built out into a full campaign comprising packaging, brand marketing, and social media content to convey the overall feeling of coveted coolness in a box.