The Festival of Urgent Reinventions



THE FESTIVAL OF URGENT REINVENTIONS
Visual Identity of the Global Festival for Futurists
The Festival of Urgent Reinventions is a Ted-style virtual festival and hackathon-inspired grant competition made for futurists, performers, and thought leaders with a desire to make real change. Leading the creative team, I developed a digital identity with a motion-forward approach using type, evocative colors, and grids to to set the urgent and culturally relevant tone for the event. With hundreds of social and digital assets and an outdoor poster campaign, our content galvanized the audience, speakers, performers, and participants and garnered hundreds of participants globally— generating innovative grant ideas for a better tomorrow.
ROLE
Visual identity
Video concepts and direction
Motion direction
UX design
UX and digital direction
QA
Content strategy
Social asset design
Creative strategy
Event activation design
CREDIT
Made with Instrument
Girott by RP Digital Type Foundry
Px Grotesk by Optimo
2022